Moncler Grenoble Fall/Winter 2025: Milan Sets the Stage for an Alpine Masterclass in Style and Performance
In a city defined by precision tailoring and architectural grandeur, Moncler Grenoble unveils its Fall/Winter 2025 collection with a narrative that begins firmly in Milan and ascends, with cinematic clarity, into the Alps. The destination becomes a character in itself — Milan as the point of origin for refined metropolitan polish, and the mountains as the proving ground where fabric innovation meets elemental demand. Photographed high in the Alps, the campaign underscores a seamless interplay between urban sophistication and alpine resilience.
For this season, Moncler Grenoble narrows the distance between performance and style, addressing every facet of mountain life — from high-altitude adventure to après-ski ease — while staying anchored in the design rigor emblematic of Milanese craftsmanship. City-coded materials such as denim, suede, flannel, and gabardine undergo technical alchemy, transformed through the brand’s advanced fabric engineering to withstand the most challenging alpine conditions.
First introduced last March with a dramatic live presentation at Courchevel’s iconic altiport — the highest runway in Europe — the collection reaffirmed Moncler Grenoble’s deep alpine roots while reasserting Milan’s continued influence on global style.
The Collection: Alpine Precision Meets Milanese Refinement
At the heart of the season lies a groundbreaking innovation: technical denim developed in Kojima, Japan — the capital of artisanal denim craftsmanship — reimagined through Moncler Grenoble’s performance lens. The result is a windproof, waterproof, and breathable fabric that retains the soul of true indigo denim while delivering on the demands of snow-covered terrain.
Denim jackets and trousers, engineered for the slopes, integrate an arsenal of precision-function details: YKK® AquaGuard® zippers and vents, RECCO® reflectors, pull-out hoods, stretch jersey thumbhole cuffs, fully taped seams, ski-pass pockets, and powder skirts. Inside, PrimaLoft® Gold Active insulation provides remarkable warmth without weight. Finishing touches — ULTRASUEDE® trims, leather belts, corduroy collars, and tonal stitchwork — elevate each piece with a distinctly Milanese elegance.
Signature puffers, ski, and snowboard jackets advance the brand’s core proposition: high-performance warmth redefined through sophisticated material play. Velvet, cord, wool, and sleek metal or leather trims introduce refined tactility, while graphic outerwear crafted from GORE-TEX®, stretch nylon, and DERMIZAX DX delivers heightened protection tailored to specific mountain pursuits.
Après-ski dressing emerges as a highlight of Fall/Winter 2025. Chalk-white suede, soft shearling, technical nylon, and chocolate-brown mouliné wool converge in outerwear that feels timeless yet forward. Long-haired dyed shearling, mélange gabardine, and artisanal knitwear — Aran, Fair Isle, and folky intarsia — amplify texture, depth, and warmth with a level of craftsmanship that reflects Milan’s enduring design codes.
The Campaign: Life in Motion, Captured in the Alps
Shot by the renowned Mario Sorrenti, the campaign brings Moncler Grenoble’s ethos into sharp focus: style, performance, and emotional connection, forged in one of the world’s most dramatic natural settings. Against towering Alpine peaks, a multitalented cast embodies this dual spirit of grit and refinement.
World Cup champion and Brazilian alpine skiing icon Lucas Pinheiro Braathen expands his partnership with Moncler, which has supported his meteoric ascent over the past two years. As the brand prepares to outfit him for the Winter Olympic Games — part of its sponsorship of the Brazil Olympic Committee — Braathen stands as a symbol of determination and individuality.
He appears alongside Chloe Kim, two-time Olympic gold medallist and the youngest woman to win the snowboarding halfpipe title, whose presence embodies the collection’s synergy between athletic excellence and elevated design.
Adding cinematic gravity, Vincent Cassel brings his unmistakable charisma to the campaign, while supermodel Amber Valletta, who walked the Courchevel runway amid snowfall, represents the refined cool at the heart of the collection — showing how style can be preserved, even elevated, in the harshest winter settings.
A New Frontier in Performance Equipment
Rounding out the season, the brand introduces the WHITESPACE x Moncler Grenoble snowboard designed by snowboarding legend Shaun White. With 200 individually numbered boards — split between blue-red and graphic black-white editions — the collaboration pushes Moncler Grenoble deeper into high-performance terrain, offering collectors and athletes alike a piece of functional, adrenaline-ready design.
Milan to the Mountains: A Journey of Design, Heritage, and Elevation
In Fall/Winter 2025, Moncler Grenoble positions Milan not only as a global fashion capital but as the intellectual starting point for a collection that thrives where city streets meet snowy altitudes. From Kojima’s denim mills to Courchevel’s legendary runway and the towering silence of the Alps, the journey charts a new standard in performance luxury — one that marries meticulous craftsmanship with the poetry of life lived at the summit.
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