Photos by: @imagemiami
The intersection of automotive engineering and watchmaking has long been defined by a shared appreciation for precision, craftsmanship and mechanical innovation. In Miami, those disciplines found common ground at the inaugural Time To Drive Car & Watch Festival, which brought together 6,500 attendees for a weekend celebrating collector culture, design and performance.
Held November 7-8 at Mana Wynwood, following an invitation-only preview at The Concours Club on November 6, the festival was co-founded by Lex Borrero and Perri Dash and produced by 0260 (Zero To Sixty). Presented by Visa Infinite, the event welcomed 50 watch brands, 64 speakers and panelists, and hundreds of collector vehicles, establishing a new gathering point for automotive and horological enthusiasts. Participating exhibitors also reported more than $20 million in transactions over the weekend.
“We set out to create something that didn’t exist before, a platform that brings the global automotive and watch communities together under one roof, at a scale and in a format that hasn’t been done before,” said Borrero, founder of 0260 and co-founder of Time To Drive. “Seeing 6,500 attendees come through and having so many influential names from both industries participate in our first edition validates the vision behind it.”
The automotive showcases offered a study in engineering and design, from WERKS: The German Concours, which assembled 150 Porsche, Mercedes-Benz and BMW vehicles, to Icons of Stuttgart, featuring historically significant models such as the Mercedes-Benz 300 SL Gullwing and Porsche 918 Spyder Weissach. Other highlights included an Amazon Green one-of-one Porsche Carrera GT, one of just six Ferrari Sergios ever produced, and the Gordon Murray S1, fresh from its world debut at Monterey Car Week.
On the horological side, The Collectors Club brought together established maisons and independent watchmakers for limited releases, presentations and collector-focused experiences. Chopard showcased its L.U.C 1860, winner of the 2026 Grand Prix d’Horlogerie de Genève Time Only Watch Prize, alongside its limited-edition Mille Miglia Classic Chronograph American Racing Stripes Edition. Grand Seiko presented its Spring Drive U.F.A. Ushio 300 Diver, recognized with the GPHG Sports Watch Prize.
Additional presentations included Jacob & Co.'s Bugatti Tourbillon, featuring a mechanical V16 engine animation, and the Armin Strom x Exquisite Timepieces Mirrored Force Resonance Zeitgeist Blue, a 10-piece limited edition that sold out during the festival. Assouline also offered an exclusive first look at Porsche: The Impossible Collection, documenting 100 defining moments in the marque's history.
Beyond the displays, 64 speakers explored the relationship between motorsports, collecting, design and contemporary culture. Participants included Indianapolis 500 winner Alexander Rossi, automotive photographer Larry Chen, Porsche Penske Racing driver Felipe Nasr and automotive journalist Matt Farah.
Vieren Watches
The festival's next chapter is already taking shape. Borrero and Dash announced that the event will return in 2027 under a new name, Time To Drive: Art Unframed, with a new Miami venue and an expanded cultural focus encompassing art, motorsports, music and design.
“What made this weekend special was the range of experiences and conversations happening under one roof,” said Dash. “With Art Unframed, we're expanding that vision and creating an even broader platform for the worlds of automotive, horology, art and design to intersect.”
The evolution suggests an opportunity to move beyond traditional collector conventions, positioning Time To Drive as a broader cultural platform where mechanical achievement, creative expression and the business of collecting converge.
